What is SEO?
Search engine optimization SEO is the
process of affecting the visibility of a website or a web page in a search
engine's natural or un-paid organic search results. In general the earlier or
higher ranked on the search results page and more frequently a site appears in
the search results list the more visitors it will receive from the search
engine's users. SEO may target different kinds of search including image search
local search video search academic search news search and industry-specific
vertical search engines.
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SEO in Internet Marketing:
As an Internet marketing strategy SEO
considers how search engines work what people search for the actual search
terms or keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may involve editing
its content HTML and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of search
engines. Promoting a site to increase the number of backlinks or inbound
links is another SEO tactic.
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Types of SEO Optimization:
§ Short On Page Optimization
§ Short Off Page Optimization
Short On page Techniques:
§ Meta Tags
·
Title
tag
·
Description
tag
·
Keyword
tag
§ Alt Tags
§ Canonical Tags
§ Bold Tags
§ Heading Tags
§ Robot.txt
§ Sitemap
§ Keyword Density
§ Keyword Prominence
§ Deep link Analysis
§ Internal Linkage
§ Unique Content
§ Competitors Analysis
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Short Off Page Technique:
§ Directory Submission
§ Social Bookmarking
§ Article Submission
§ Press Release
§ Video Submission
§ SMO
§ RSS Submission
§ Blog Submission
§ Blog Commenting
§ Yahoo Answers
§ Mocroblogging
§ Link Building
§ Classifieds
§ Forum Posting
§ Content Syndication
§ CSS submission
§ PPT submission
§ Document Sharing
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Social Media Optimization:
§ Facebook Promotion and
Branding
§ Twitter Promotion and Branding
§ Linkedin Promotion and
Branding
§ Pinterest Promotion and
Branding
§ Google Plus Promotion and
Branding
§ Myspace Promotion and Branding
§ Foursquare Promotion and
Branding
§ Tumblr Promotion and Branding
§ Dude Promotion and Branding
§ Stumbleupon Promotion and
Branding
§ VK Promotion and Branding
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Pay Per Click:
Pay per click also called cost per
click,it is an internet advertising model used to direct traffic to websites,
in which advertisers pay the publisher when the ad is clicked. It is defined
simply as “the amount spent to get an advertisement clicked.With search
engines, advertisers typically bid on keyword phrases relevant to their target
market. Content sites commonly charge a fixed price per click rather than use a
bidding system. PPC display" advertisements, also known as banner
adsWebsites that utilize PPC ads will display an advertisement when a keyword
query matches an advertiser's keyword list or when a content site displays
relevant content. Such advertisements are called sponsored links or sponsored
ads and appear adjacent to above or beneath organic results on search engine
results pages or anywhere a web developer chooses on a content site are shown
on web sites or search engine results with related content that have agreed to show
ads.
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Contact Us:
Zinavo Technologies
Bangalore - 560043,
Phone:91-8951605480
Mail: info@zinavo.com