Saturday, 28 December 2013

Basic of SEO

04:57  , , ,  17 comments

What is SEO?

“SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing”

Search engine optimization SEO is the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid organic search results. In general the earlier or higher ranked on the search results page and more frequently a site appears in the search results list the more visitors it will receive from the search engine's users. SEO may target different kinds of search including image search local search video search academic search news search and industry-specific vertical search engines.

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SEO in Internet Marketing:

As an Internet marketing strategy SEO considers how search engines work what people search for the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks  or inbound links is another SEO tactic.

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Types of SEO Optimization:
  
§  Short On Page Optimization
§  Short Off Page Optimization


Short On page Techniques:
§  Meta Tags
·         Title tag
·         Description tag
·         Keyword tag
§  Alt Tags
§  Canonical Tags
§  Bold Tags
§  Heading Tags
§  Robot.txt
§  Sitemap
§  Keyword Density
§  Keyword Prominence
§  Deep link Analysis
§  Internal Linkage
§  Unique Content
§ Competitors Analysis


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Short Off Page Technique:      
§  Directory Submission
§  Social Bookmarking
§  Article Submission
§  Press Release
§  Video Submission
§  SMO
§  RSS Submission
§  Blog Submission
§  Blog Commenting
§  Yahoo Answers
§  Mocroblogging
§  Link Building
§  Classifieds
§  Forum Posting
§  Content Syndication
§  CSS submission
§  PPT submission
§  Document Sharing

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Social Media Optimization:

§  Facebook Promotion and Branding
§  Twitter Promotion and Branding
§  Linkedin Promotion and Branding
§  Pinterest Promotion and Branding
§  Google Plus Promotion and Branding
§  Myspace Promotion and Branding
§  Foursquare Promotion and Branding
§  Tumblr Promotion and Branding
§  Dude Promotion and Branding
§  Stumbleupon Promotion and Branding
§  VK Promotion and Branding


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Pay Per Click:

Pay per click also called cost per click,it is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC display" advertisements, also known as banner adsWebsites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads and appear adjacent to above or beneath organic results on search engine results pages or anywhere a web developer chooses on a content site are shown on web sites or search engine results with related content that have agreed to show ads.
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Contact Us: 
Zinavo Technologies
Bangalore - 560043,
Phone:91-8951605480
Mail: info@zinavo.com





17 comments:

  1. Unknown5 January 2015 at 02:29

    Hi there,
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  2. Unknown15 February 2015 at 14:33

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  3. Web Design Company in Coimbatore28 June 2015 at 23:06

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  4. Unknown3 July 2015 at 00:09

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  5. Unknown14 August 2015 at 04:24

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  6. Anonymous20 December 2015 at 22:45

    Nice blog, Thanks for sharing useful post.
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  7. Unknown25 June 2016 at 04:26

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  9. Anonymous20 September 2016 at 03:06

    I like you post,seo is natural techniques you will get more traffic to your website and business.
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  10. Anonymous19 December 2016 at 21:32

    Thanks for sharing this information. SEO is one of the digital marketing techniques which is used to increase website traffic and organic search results. . If anyone wants to get SEO Training in Delhi visit clickperfect

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  11. SEO Bangalore14 March 2017 at 05:40

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  12. Unknown14 September 2017 at 20:55

    Thanks for sharing the post about the basics of SEO. Really nice information you have shared here. Keep sharing.

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  13. Unknown11 January 2018 at 22:25

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  15. Unknown15 March 2018 at 02:18

    hello
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  16. SEO Expert Zinavo India3 July 2018 at 00:43

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  17. Unknown10 July 2018 at 21:14

    Great Post! Thanks for sharing interesting topic about SEO. It is so helpful for people who want want go about what is SEO? And there importance's. keep sharing.

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